Insights

Ecommerce in Levant - 2017

Posted by Effective Measure on Mon Feb 20 2017

Online shopping is growing in Levant. In this report, we share the who, why and how of ecommerce in the region. 

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Topics: MENA, Industry Insights

GCC Online - January 2017

Posted by Effective Measure on Tue Feb 14 2017

To kick off the new year, we’ve compiled some information about who was online in the GCC during January 2017.

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Topics: MENA, Online Insights

South Africa Online - January 2017

Posted by Effective Measure on Mon Feb 6 2017

Every month, we publish the South Africa Online Report, which gives us an idea of who's online in South Africa.

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Topics: Sub-Saharan Africa, Online Insights

MENA Online 2016

Posted by Effective Measure on Mon Jan 16 2017

In this infographic, we give a quick snapshot into the trends and online behaviour in MENA for 2016.

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Topics: MENA, Online Insights

South Africa Online - 2016

Posted by Effective Measure on Fri Jan 6 2017

In this infographic, we give a quick snapshot into the trends and online behaviour in South Africa for 2016. Subscribe to our newsletter to get monthly updates on audience data for South Africa.

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Topics: Sub-Saharan Africa, Online Insights

South Africa Online - December 2016

Posted by Effective Measure on Fri Jan 6 2017

Every month, we publish the South Africa Online Report, which gives a snapshot into who’s online in South Africa.

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Topics: Sub-Saharan Africa, Online Insights

Update to our Terms of Service and Privacy Policy

Posted by Effective Measure on Thu Dec 15 2016

Since launching in October 2015, the emPower data co-operative has been growing rapidly. We onboard new publishers every week, and the quality of data we provide to advertisers has earned us a reputation as the best local audience data pool in the MENA region.
 
With this in mind, we made a few changes to our Terms of Service and Privacy Policy.

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Topics: Company Updates

The Best Audience Data For Middle East and Africa Now Available On MediaMath

Posted by Effective Measure on Thu Dec 15 2016

We're excited to share that Effective Measure data is now available through international programmatic company MediaMath via their open exchange platform.

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Topics: Company Updates, MENA, Sub-Saharan Africa

South Africa Online - November 2016

Posted by Effective Measure on Wed Dec 7 2016

Every month, we publish the South Africa Online Report, which gives a snapshot into who’s online in South Africa.

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Topics: Sub-Saharan Africa, Online Insights

Greg Mason Appointed as South Africa Country Manager

Posted by Effective Measure on Wed Nov 30 2016

Johannesburg, South Africa – 30 November, 2016: Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager - South Africa as of 3 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.

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Topics: Company Updates, Sub-Saharan Africa