Ad blocking software is increasingly becoming an issue for the advertising industry as it directly impacts the ability for advertisements to reach target audiences. Here are our five tips for advertisers to proactively combat ad blocking.
Ad blocking is increasingly becoming an issue for the publishing industry, as it threatens its main source of revenue: advertising. Here are our five tips for publishers to proactively combat ad blocking.
What are the most popular news websites in the GCC and how do people in the region consume news? In this infographic, we share demographic audience data, unique browsers, page views, average frequency and average visit duration for the news category.
Here are the top websites in the Business category in April 2017 for the GCC region by unique browsers. Congratulations to Argaam, Sayidy and Ra2ed for ranking in the top three.
For April, we take a quick overview of Kuwait and how it's performing in terms of online metrics. We also looked at the top sites for the country by unique browsers.
Khaleej Times is the longest running English language newspaper published in the UAE. In this publisher snapshot, we take a look at their metrics for March 2017 in the GCC.
Check out the total number of unique browsers, page views and more in South Africa Online for April 2017.
During Ramadan, the Middle East changes its online behaviours to adjust to their new routine. These survey findings help media planners to tailor their strategy to the holiday season. Download the infographic to learn more.