Insights

Publisher Profile: South Africa's largest online creative showcase, 10and5.com

Posted by Effective Measure on Thu Mar 30 2017

For this publisher profile, we speak to digital publishing company Between 10and5 about their daily website 10and5.com, and what channels they're using to promote their content.

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Topics: Sub-Saharan Africa, Industry Insights

10 ways publishers can increase and sustain website visitors

Posted by Effective Measure on Tue Mar 28 2017

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience.

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Topics: MENA, Sub-Saharan Africa, Audience Insights

Top Technology and Computing Sites in MENA - February 2017

Posted by Effective Measure on Wed Mar 15 2017

Here are the top 10 websites in the Technology and Computing category in MENA for February 2017. 

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Topics: MENA, Industry Insights

The state of ad-blocking in South Africa

Posted by Effective Measure on Thu Mar 9 2017

Ad-blocking is a known issue for the advertising and publishing industry worldwide, but what about South Africa? We share the most recent numbers on ad blocking for the country, including a commentary from our Sub Saharan Africa Lead Greg Mason.

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Topics: Sub-Saharan Africa, Audience Insights

UAE Online - February 2017

Posted by Effective Measure on Wed Mar 8 2017

The UAE market is an exciting one, and for this infographic we provide a high-level overview of how the country interacts with the online world. Find out the state of digital and the top websites leading the way.

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Topics: MENA, Online Insights

Sports Fans in South Africa - IAB Sports Poll 2017

Posted by Effective Measure on Tue Mar 7 2017

Together with the IAB South Africa and The SpaceStation, we conducted a sports-focused poll across the IAB South Africa publisher base with the aim of understanding sports fans in the country.

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Topics: Sub-Saharan Africa, Industry Insights

Top News Sites in South Africa - February 2017

Posted by Effective Measure on Fri Mar 3 2017

What websites do Africans get their news from? We share the top 10 news sites for the country by unique browsers for February 2017. Congratulations to News24, Times LIVE and IOL for topping the charts.

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Topics: Sub-Saharan Africa, Industry Insights

South Africa Online - February 2017

Posted by Effective Measure on Fri Mar 3 2017

In February 2017's South Africa Online infographic, we cover the online audience for the country and the top sites by unique browsers. Congratulations to News24, Gumtree and Times LIVE for topping the charts last month.

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Topics: Sub-Saharan Africa, Online Insights

Top Business Sites in South Africa - January 2017

Posted by Effective Measure on Fri Feb 24 2017

South African Minister of Finance Pravin Gordhan delivered the South African National Budget Speech for 2017 this week. This event attracts plenty of press and advertiser involvement annually, so here are the top business sites in South Africa for last month. 

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Topics: Sub-Saharan Africa, Industry Insights

Top Style & Fashion Sites in MENA - January 2017

Posted by Effective Measure on Wed Feb 22 2017

Congratulations to the top 10 websites for the style and fashion category in MENA for January 2017, as measured by unique browsers.

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Topics: MENA, Industry Insights