Insights

What advertisers can do to combat ad blocking

Posted by Greg Mason on Wed May 24 2017

Ad blocking software is increasingly becoming an issue for the advertising industry as it directly impacts the ability for advertisements to reach target audiences. Here are our five tips for advertisers to proactively combat ad blocking.

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Topics: Online Insights, Industry Insights

5 ways publishers can proactively combat ad blocking

Posted by Greg Mason on Wed May 24 2017

Ad blocking is increasingly becoming an issue for the publishing industry, as it threatens its main source of revenue: advertising. Here are our five tips for publishers to proactively combat ad blocking.

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Topics: Online Insights, Industry Insights

How people are consuming news in the GCC

Posted by Effective Measure on Fri May 19 2017

What are the most popular news websites in the GCC and how do people in the region consume news? In this infographic, we share demographic audience data, unique browsers, page views, average frequency and average visit duration for the news category.

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Topics: MENA, Industry Insights

Top Business Sites in the GCC - April 2017

Posted by Effective Measure on Tue May 9 2017

Here are the top websites in the Business category in April 2017 for the GCC region by unique browsers. Congratulations to Argaam, Sayidy and Ra2ed for ranking in the top three.

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Topics: MENA, Audience Insights

Kuwait Online - April 2017

Posted by Effective Measure on Tue May 9 2017

For April, we take a quick overview of Kuwait and how it's performing in terms of online metrics. We also looked at the top sites for the country by unique browsers.

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Topics: MENA, Online Insights

Publisher Snapshot: Khaleej Times

Posted by Effective Measure on Mon May 8 2017

Khaleej Times is the longest running English language newspaper published in the UAE. In this publisher snapshot, we take a look at their metrics for March 2017 in the GCC.

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Topics: MENA, Industry Insights

Top Style and Fashion Sites in South Africa - April 2017

Posted by Effective Measure on Mon May 8 2017

Here are the top 10 websites in the Style and Fashion category in South Africa for April 2017. 

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Topics: Sub-Saharan Africa, Industry Insights

South Africa Online - April 2017

Posted by Effective Measure on Mon May 8 2017

Check out the total number of unique browsers, page views and more in South Africa Online for April 2017.

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Topics: Sub-Saharan Africa, Online Insights

Getting your media plan ready for Ramadan in 2017

Posted by Effective Measure on Mon May 1 2017

During Ramadan, the Middle East changes its online behaviours to adjust to their new routine. These survey findings help media planners to tailor their strategy to the holiday season.  Download the infographic to learn more.

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Topics: MENA, Audience Insights

Publisher Profile: Rinnoo

Posted by Effective Measure on Mon May 1 2017

We speak to Rinnoo, the most accurate bilingual places directory in the Middle East about what they're doing in terms of advertising in our latest publisher profile.

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Topics: MENA, Industry Insights