Insights

Why using programmatic advertising today will make you an automotive industry leader tomorrow

Egypt Online - June 2017

Lebanon Online - June 2017

South Africa's Top Sites For 2017

South Africa Online - June 2017

How programmatic advertising is driving the automotive industry

South Africa's Top Travel Sites For 2017

South Africa's Top Technology & Computing Sites For 2017

South Africa's Top Style & Fashion Sites For 2017

South Africa's Top Sports Sites For 2017

South Africa's Top Portals For 2017

South Africa's Top News Sites For 2017

South Africa's Top Mobile Sites For 2017

South Africa's Top Hobby & Interest Sites For 2017

South Africa's Top Health & Fitness Sites For 2017

South Africa's Top Business Sites For 2017

South Africa's Top Careers Sites For 2017

South Africa's Top Automotive Sites For 2017

South Africa's Top Broadcast Media Sites For 2017

South Africa's Top Arts & Entertainment Sites For 2017

Programmatic advertising [finally] explained simply

Top Automotive Sites in the GCC - May 2017

This age group would rather make money than spend time with friends & family

Which generation uses their phone the most while driving? Our latest report will tell you

The Must-Read Guide To Programmatic Advertising All Publishers Need To Read

Jordan Online - May 2017

Top Sports Sites in the GCC - May 2017

South Africa Online - May 2017

Top Sports Sites in South Africa - May 2017

The Middle East's most career-driven age group

Where is the smartphone now: key mobile usage trends in South Africa

Which South African generation shops online the most & who gets their money

What advertisers can do to combat ad blocking

5 ways publishers can proactively combat ad blocking

How people are consuming news in the GCC

Top Business Sites in the GCC - April 2017

Kuwait Online - April 2017

Publisher Snapshot: Khaleej Times

Top Style and Fashion Sites in South Africa - April 2017

South Africa Online - April 2017

Getting your media plan ready for Ramadan in 2017

Publisher Profile: Rinnoo

High Net Worth Individuals in South Africa - 2017

How to market to high net worth individuals in South Africa

Top Technology and Computing Sites in South Africa - March 2017

South Africa Online - March 2017

Levant Online - March 2017

Top Automotive Sites in MENA - March 2017

Publisher Profile: South Africa's largest online creative showcase, 10and5.com

10 ways publishers can increase and sustain website visitors

Top Technology and Computing Sites in MENA - February 2017

The state of ad-blocking in South Africa

UAE Online - February 2017

Sports Fans in South Africa - IAB Sports Poll 2017

Top News Sites in South Africa - February 2017

South Africa Online - February 2017

Top Business Sites in South Africa - January 2017

Top Style & Fashion Sites in MENA - January 2017

Publisher Profile: Mawdoo3

Ecommerce in Levant - 2017

GCC Online - January 2017

South Africa Online - January 2017

MENA Online 2016

South Africa Online - 2016

South Africa Online - December 2016

Update to our Terms of Service and Privacy Policy

The Best Audience Data For Middle East and Africa Now Available On MediaMath

South Africa Online - November 2016

Greg Mason Appointed as South Africa Country Manager

emPower Celebrates One Year Supporting Publishers

eCommerce in the GCC Report

Kuwait Online - October 2016

South Africa Online - October 2016

Why Gumtree South Africa Are Focused On Targeted Audiences

Lebanon Insights Report - October 2016

ABC South Africa and Effective Measure Work Together to Ensure Digital Measurement Credibility

24 Hours Online in the GCC

Publisher Profile - Kasra

IAB Automotive Flash Poll

Eskimi implements Effective Measure for transparent social network metrics

AutoTrader - South Africa's biggest automotive site - breaks traffic records

South Africa Online - September 2016

South Africa Travel Insight - October 2016

Publisher Profile - Cape Town Magazine

Jordan Insights Report - September 2016

Qatar Online - September 2016

South Africa Online - August 2016

UAE Insights Report - September 2016

September Insight Report - Heritage Day

Effective Measure Publisher Profile - September 2016

KSA Insights Report - August 2016

Effective Measure Publisher Profile - September 2016

Effective Measure Publisher Profile - August 2016

GCC Travel Poll: May 2016

August Insight Report - Olympics

South Africa Online - July 2016

South Africa Online - June 2016

Effective Measure Publisher Profile - August 2016

Effective Measure Publisher Profile - July 2016

Bill payment merchants inspire confidence in online shoppers while automobile merchants leave them wary

South Africa Ecommerce 2016 Report

Touchdown for Goal.com!

Effective Measure Launches Partnerships Through the African Region

South Africa Online - April 2016

Effective Measure Publisher Profile - April 2016

IAB SA reveals how online consumers experience parenthood

Parent Poll

South Africa Online - March 2016

Samsung remains number one for mobile phone devices in South Africa with 41 percent

Effective Measure Publisher Profile - April 2016

Effective Measure and IAB SA Digital Industry Survey Goes Live

Effective Measure Event Recap

South Africa Online - February 2016

Effective Measure launches deeper audience profiling offering

Effective Measure increases focus on Middle East and Africa following acquisition.

Effective Measure partners with Google to launch brand new data solution "emPower"

South Africa Mobile 2016 Report

Effective Measure Publisher Profile - February 2016

Why Personalising Audiences Increases Profitability

South Africa Online - January 2016

Effective Measure Publisher Profile - February 2016

South Africa Online - December 2015

South Africa Online - November 2015

Effective Measure and IAB SA to update Digital Industry Survey

South Africa Online - October 2015

South Africa Mobile Flash Poll

South Africa Online - September 2015

App Measurement Now Available to IAB Members

South Africa Online - August 2015

Native, Not Naked

Changes in SA women’s online browsing & purchases

SA women are digital and savvy

Boom! Mobile shopping up 100%

South Africa Online - July 2015

Women Online in South Africa - July 2015

Saudi’s prefer frozen food brands Americana and Sunbula because of quality and flavour

South Africa Online - June 2015

Ready for Ramadan?

Internet Consumption during Ramadan

Active Lifestyle - South Africa

Cricbuzz.com - Cricket World Cup traffic and audience insights

South Africa Online - April 2015

Holiday & Travel in South Africa - April 2015

South Africa ecommerce Report - March 2015

South Africa Online - January 2015

Actionable audience data

Access reports and infographics covering demographics, industries, regions and more for the Middle East and Africa.

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