Insights

Effective Measure

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5 tips to leverage audience data for your programmatic advertising

Posted by Effective Measure on Thu Aug 31 2017

Adding powerful audience data behind your programmatic campaigns helps you target audiences more accurately. This also reduces your cost per acquisition. If you haven't started using audience data, here are 5 tips to get started today.
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Topics: Audience Insights, Industry Insights

Jordan Online - May 2017

Posted by Effective Measure on Tue Jun 6 2017

For May, we take a quick overview of Jordan and how it's performing in terms of online metrics. We also looked at the top sites for the country by unique browsers.

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Topics: MENA, Online Insights

Top Sports Sites in the GCC - May 2017

Posted by Effective Measure on Tue Jun 6 2017

Here are the top websites in the Sports category in May 2017 for the GCC region by unique browsers. Congratulations to Kooora, Sport360 and EurosportArabia for ranking in the top three.

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Topics: MENA, Audience Insights

South Africa Online - May 2017

Posted by Effective Measure on Tue Jun 6 2017

Check out the total number of unique browsers, page views and more in South Africa Online for May 2017.

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Topics: Sub-Saharan Africa, Online Insights

Top Sports Sites in South Africa - May 2017

Posted by Effective Measure on Tue Jun 6 2017

Here are the top websites in the Sports category in May 2017 in South Africa by unique browsers. Congratulations to Supersport, Sport24 and Soccer Laduma for ranking in the top three.

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Topics: MENA, Audience Insights

How people are consuming news in the GCC

Posted by Effective Measure on Fri May 19 2017

What are the most popular news websites in the GCC and how do people in the region consume news? In this infographic, we share demographic audience data, unique browsers, page views, average frequency and average visit duration for the news category.

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Topics: MENA, Industry Insights

Top Business Sites in the GCC - April 2017

Posted by Effective Measure on Tue May 9 2017

Here are the top websites in the Business category in April 2017 for the GCC region by unique browsers. Congratulations to Argaam, Sayidy and Ra2ed for ranking in the top three.

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Topics: MENA, Audience Insights

Kuwait Online - April 2017

Posted by Effective Measure on Tue May 9 2017

For April, we take a quick overview of Kuwait and how it's performing in terms of online metrics. We also looked at the top sites for the country by unique browsers.

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Topics: MENA, Online Insights

Publisher Snapshot: Khaleej Times

Posted by Effective Measure on Mon May 8 2017

Khaleej Times is the longest running English language newspaper published in the UAE. In this publisher snapshot, we take a look at their metrics for March 2017 in the GCC.

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Topics: MENA, Industry Insights

Top Style and Fashion Sites in South Africa - April 2017

Posted by Effective Measure on Mon May 8 2017

Here are the top 10 websites in the Style and Fashion category in South Africa for April 2017. 

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Topics: Sub-Saharan Africa, Industry Insights

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