Insights

Effective Measure

Recent Posts

South Africa Online - April 2017

Posted by Effective Measure on Mon May 8 2017

Check out the total number of unique browsers, page views and more in South Africa Online for April 2017.

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Topics: Sub-Saharan Africa, Online Insights

Getting your media plan ready for Ramadan in 2017

Posted by Effective Measure on Mon May 1 2017

During Ramadan, the Middle East changes its online behaviours to adjust to their new routine. These survey findings help media planners to tailor their strategy to the holiday season.  Download the infographic to learn more.

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Topics: MENA, Audience Insights

Publisher Profile: Rinnoo

Posted by Effective Measure on Mon May 1 2017

We speak to Rinnoo, the most accurate bilingual places directory in the Middle East about what they're doing in terms of advertising in our latest publisher profile.

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Topics: MENA, Industry Insights

High Net Worth Individuals in South Africa - 2017

Posted by Effective Measure on Mon Apr 10 2017

In this report, we uncover the habits, attitudes and product ownership among High Net Worth Individuals in South Africa. Most importantly, we discover who they are.

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Topics: Sub-Saharan Africa, Audience Insights

Top Technology and Computing Sites in South Africa - March 2017

Posted by Effective Measure on Fri Apr 7 2017

Here are the top 10 websites in the Technology and Computing category in South Africa for March 2017. 

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Topics: Sub-Saharan Africa, Industry Insights

South Africa Online - March 2017

Posted by Effective Measure on Fri Apr 7 2017

Congratulations to Citizen.co.za and MyBroadband for breaking into the top 10 South Africa websites by unique browsers last month. Check out the total number of unique browsers, page views and more in South Africa Online for March 2017.

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Topics: Sub-Saharan Africa, Online Insights

Levant Online - March 2017

Posted by Effective Measure on Fri Apr 7 2017

This month we took a look at the Levant region and how it's performing in terms of online metrics. We also looked at the top sites by unique browsers.

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Topics: MENA, Online Insights

Top Automotive Sites in MENA - March 2017

Posted by Effective Measure on Fri Apr 7 2017

Here are the top websites in the Automotive category in March 2017 for the MENA region by unique browsers. Congratulations to Assayyarat, Contract Cars and Dubizzle - Automotive for topping the charts.

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Topics: MENA, Audience Insights

Publisher Profile: South Africa's largest online creative showcase, 10and5.com

Posted by Effective Measure on Thu Mar 30 2017

For this publisher profile, we speak to digital publishing company Between 10and5 about their daily website 10and5.com, and what channels they're using to promote their content.

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Topics: Sub-Saharan Africa, Industry Insights

10 ways publishers can increase and sustain website visitors

Posted by Effective Measure on Tue Mar 28 2017

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience.

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Topics: MENA, Sub-Saharan Africa, Audience Insights

Actionable audience data

Access reports and infographics covering demographics, industries, regions and more for the Middle East and Africa.

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