Johannesburg, 5 May, 2016 – Effective Measure, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market.
Kenya, Nigera and Ghana are developing into primary African nations to watch for digital adoption and usage, with urban based internet penetration on the rise. According to Internet World Stats there are 129.9m Internet users across these markets (Ghana 5.2m, Kenya 32m, Nigeria 92.7m).
Effective Measure enters unchartered territory. Being the first data partner to bring first class global digital audience measurement services to these emerging markets. The aim is to assist in streamlining and adding transparency to media buying and help nurture the local digital industry growth.
Local Publishers can now provide 3rd party stats to agencies. Agency access to the data will aid in media planning and foster confidence in transparent and reputable data. For more information on this product visit here.
The Effective Measure Dashboard includes Africa’s leading digital publishers and offers data insights, demographics and behavorial data that reveal the digital pulse of Africa’s media sector across all connected digital devices including tablets and mobile.
With a strong commitment to cutting edge technology, media innovation and data insights Effective Measure has been working closely with our African partners to build a platform that will deliver the digital insights that the market is demanding.
Kenya and Nigeria
About Kouni Consulting
Kouni SDS is a specialist Consumer Insights & Data-Led Marketing Solutions collective. Its seasoned and highly experienced consultants have several years of hands-on experience gained at sector-leading companies in the fields of broadcast & digital media; media and marketing research; agency & advertising transaction systems; project management; and data-led marketing solutions.
Contact Kouni Consulting
Abim Onasanya – Founder – [email protected]
About Insight (Grey) Advertising
Insight was established in January 1997, as the only affiliate to Grey Worldwide in Ghana. Insight (Grey) is platinum member of the Advertising Association of Ghana and a member of the WPP Communications Group. Key strengths of Insight include Creative Concept Development, Advert Placement, Facility Branding, General Printing and Corporate Events.
Contact Insight (Grey)
Carlos Jay – General Manager – [email protected]
For interview requests or more information, contact Nicolle Harding, at [email protected], or call + 27 72 7550425.
About Effective Measure
Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers. The EM solutions offer brands, media and agencies invested in Middle East, North Africa and Sub Saharan Africa, a clear insight into their online audience and the ever-growing Internet population. www.effectivemeasure.com