Insights

Getting your media plan ready for Ramadan in 2017

Posted by Effective Measure on Mon May 1 2017

During Ramadan, the Middle East changes its online behaviours to adjust to their new routine. These survey findings help media planners to tailor their strategy to the holiday season.  Download the infographic to learn more.

Getting Ready for Ramadan Promo graphic.png

Key insights from our survey are:

  • More people will be spending money on food and beverages.
  • The majority of people will not be travelling during Ramadan.
  • Half will be watching the Ramadan TV series.
  • Many plan to be doing more social networking, using Whatsapp, Facebook, and YouTube in particular.
  • Find out more about how the Middle East spends their money online in the Ecommerce in the GCC Report.

20170426 graph preview.png

 

متوفر أيضا باللغة العربية

Download Now 


Are you advertising to the Middle East? Target audiences in the region by demographics behaviour and more with our audience segments, available from Google DBM, The Trade Desk and MediaMath. We also build custom audience segments.

Topics: MENA, Audience Insights

Actionable audience data

Access reports and infographics covering demographics, industries, regions and more for the Middle East and Africa.

Subscribe to Email Updates

Recent Posts