Insights

Top Automotive Sites in the GCC - May 2017

Posted by Effective Measure on Sun Jul 2 2017

We've taken a look at the numbers for May 2017 and can reveal that Dubizzle, Motory and Assayyarat ranked in the top three automotive websites within GCC last month!

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Topics: MENA, Audience Insights

Which generation uses their phone the most while driving? Our latest report will tell you

Posted by Effective Measure on Mon Jun 26 2017

It’s no surprise that MENA’s Generation Z most aspire to own a luxury car someday, but did you know that they’re the age group who are least likely to use their phones while driving?

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Topics: MENA, Audience Insights

Top Sports Sites in the GCC - May 2017

Posted by Effective Measure on Tue Jun 6 2017

Here are the top websites in the Sports category in May 2017 for the GCC region by unique browsers. Congratulations to Kooora, Sport360 and EurosportArabia for ranking in the top three.

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Topics: MENA, Audience Insights

Top Sports Sites in South Africa - May 2017

Posted by Effective Measure on Tue Jun 6 2017

Here are the top websites in the Sports category in May 2017 in South Africa by unique browsers. Congratulations to Supersport, Sport24 and Soccer Laduma for ranking in the top three.

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Topics: MENA, Audience Insights

The Middle East's most career-driven age group

Posted by Effective Measure on Fri Jun 2 2017

As everyone knows, money (and angular momentum) makes the world go round, but who’s dying to make the money?

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Topics: MENA, Audience Insights

Which South African generation shops online the most & who gets their money

Posted by Effective Measure on Thu Jun 1 2017

In today’s rapidly accelerating digital world, online shopping is increasingly becoming more of a habit than a hobby (and an expensive one at that). And while a lot of customers still prefer the traditional in-store experience, who’s increasingly choosing to trade their shopping trolleys in for digital shopping carts? 

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Topics: Sub-Saharan Africa, Audience Insights

Top Business Sites in the GCC - April 2017

Posted by Effective Measure on Tue May 9 2017

Here are the top websites in the Business category in April 2017 for the GCC region by unique browsers. Congratulations to Argaam, Sayidy and Ra2ed for ranking in the top three.

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Topics: MENA, Audience Insights

Getting your media plan ready for Ramadan in 2017

Posted by Effective Measure on Mon May 1 2017

During Ramadan, the Middle East changes its online behaviours to adjust to their new routine. These survey findings help media planners to tailor their strategy to the holiday season.  Download the infographic to learn more.

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Topics: MENA, Audience Insights

High Net Worth Individuals in South Africa - 2017

Posted by Effective Measure on Mon Apr 10 2017

In this report, we uncover the habits, attitudes and product ownership among High Net Worth Individuals in South Africa. Most importantly, we discover who they are.

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Topics: Sub-Saharan Africa, Audience Insights

How to market to high net worth individuals in South Africa

Posted by Zhoe Low on Mon Apr 10 2017

Are you looking to deploy your high net worth individual marketing strategy soon?  Here are our top tips to cut through the noise and connect with this popular target audience.

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Topics: MENA, Sub-Saharan Africa, Audience Insights

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