Insights

Since launching in October 2015, the emPower data co-operative has been growing rapidly. We onboard new publishers every week, and the quality of data we provide to advertisers has earned us a reputation as the best local audience data pool in the MENA region.
 
With this in mind, we made a few changes to our Terms of Service and Privacy Policy.

We're excited to share that Effective Measure data is now available through international programmatic company MediaMath via their open exchange platform.

Johannesburg, South Africa – 30 November, 2016: Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager - South Africa as of 3 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.

In the 12 months since we launched emPower, 60 publishers and over 540 websites have earned monthly revenue through the data co-operative program.

Johannesburg, 20 October 2016 - As of 1 January 2016, Effective Measure, a leading provider of digital audience, brand, and measurement solutions, and the Audit Bureau of Circulations (ABC) of South Africa have been working together to give media owners the ability to rubber stamp and certify their digital statistics.

26 September, Cape Town, South Africa - Eskimi has started working with global measurement company Effective Measure to deliver transparent and quality metrics to advertisement partners. All Eskimi media clients and partners will be able to access the Effective Measure Dashboard to analyse statistics on Eskimi mobile web version usage.

Johannesburg, 5 May, 2016 – Effective Measure, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market.

Johannesburg, March 4, 2016 – As the digital landscape evolves, it’s important that companies have deeper understanding of their customers to ensure advertising effectiveness. Effective Measure (EM) and the IAB SA have launched EM Xtra, a range of services outside the core measurement products. These new offerings to the South African market provide deeper audience profiling and digital research to uncover strategic insights for the industry.

Dubai, UAE – 28 February, 2016: Effective Measure is pleased to announce that emPower audience data segments is now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership will allow advertisers, agencies and trading desks to accurately target specific audiences when purchasing inventory through DoubleClick’s DBM.