Insights

Update to our Terms of Service and Privacy Policy

Posted by Effective Measure on Thu Dec 15 2016

Since launching in October 2015, the emPower data co-operative has been growing rapidly. We onboard new publishers every week, and the quality of data we provide to advertisers has earned us a reputation as the best local audience data pool in the MENA region.
 
With this in mind, we made a few changes to our Terms of Service and Privacy Policy.

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Topics: Company Updates

The Best Audience Data For Middle East and Africa Now Available On MediaMath

Posted by Effective Measure on Thu Dec 15 2016

We're excited to share that Effective Measure data is now available through international programmatic company MediaMath via their open exchange platform.

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Topics: Company Updates, MENA, Sub-Saharan Africa

Greg Mason Appointed as South Africa Country Manager

Posted by Effective Measure on Wed Nov 30 2016

Johannesburg, South Africa – 30 November, 2016: Effective Measure, the digital audience measurement provider for IAB SA and data intelligence solutions company, announced today that Greg Mason joins them as Country Manager - South Africa as of 3 January 2017. Mason will be taking over the reins from from SSA Lead, Nicolle Harding, who moves on to another role.

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Topics: Company Updates, Sub-Saharan Africa

emPower Celebrates One Year Supporting Publishers

Posted by Effective Measure on Tue Nov 29 2016

In the 12 months since we launched emPower, 60 publishers and over 540 websites have earned monthly revenue through the data co-operative program.

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Topics: Company Updates, MENA, Sub-Saharan Africa

ABC South Africa and Effective Measure Work Together to Ensure Digital Measurement Credibility

Posted by Effective Measure on Thu Oct 20 2016

Johannesburg, 20 October 2016 - As of 1 January 2016, Effective Measure, a leading provider of digital audience, brand, and measurement solutions, and the Audit Bureau of Circulations (ABC) of South Africa have been working together to give media owners the ability to rubber stamp and certify their digital statistics.

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Topics: Company Updates, Sub-Saharan Africa

Eskimi implements Effective Measure for transparent social network metrics

Posted by Effective Measure on Wed Oct 5 2016

26 September, Cape Town, South Africa - Eskimi has started working with global measurement company Effective Measure to deliver transparent and quality metrics to advertisement partners. All Eskimi media clients and partners will be able to access the Effective Measure Dashboard to analyse statistics on Eskimi mobile web version usage.

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Topics: Company Updates, Sub-Saharan Africa

Effective Measure Launches Partnerships Through the African Region

Posted by Effective Measure on Tue May 10 2016

Johannesburg, 5 May, 2016 – Effective Measure, a leading provider of digital audience, brand and targeting solutions, has expanded its coverage of the African media market.

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Topics: Company Updates, Sub-Saharan Africa

Effective Measure launches deeper audience profiling offering

Posted by Effective Measure on Tue Mar 8 2016

Johannesburg, March 4, 2016 – As the digital landscape evolves, it’s important that companies have deeper understanding of their customers to ensure advertising effectiveness. Effective Measure (EM) and the IAB SA have launched EM Xtra, a range of services outside the core measurement products. These new offerings to the South African market provide deeper audience profiling and digital research to uncover strategic insights for the industry.

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Topics: Company Updates, Sub-Saharan Africa

Effective Measure partners with Google to launch brand new data solution "emPower"

Posted by Effective Measure on Tue Mar 1 2016

Dubai, UAE – 28 February, 2016: Effective Measure is pleased to announce that emPower audience data segments is now available in the Middle East and North Africa (MENA) through Google’s demand-side-platform (DSP), DoubleClick Bid Manager (DBM). This partnership will allow advertisers, agencies and trading desks to accurately target specific audiences when purchasing inventory through DoubleClick’s DBM.

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Topics: Company Updates, MENA

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