Insights

5 tips to leverage audience data for your programmatic advertising

Posted by Effective Measure on Thu Aug 31 2017

Adding powerful audience data behind your programmatic campaigns helps you target audiences more accurately. This also reduces your cost per acquisition. If you haven't started using audience data, here are 5 tips to get started today.
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Topics: Audience Insights, Industry Insights

Where is the smartphone now: key mobile usage trends in MENA

Posted by Millie Lester on Thu Aug 17 2017

The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone.

Effective Measure has just released its Mobile in MENA Report for 2017 and the results indicate that an increasing number of people in MENA are holding their lives in the palms of their hands (literally). 

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Topics: MENA, Industry Insights

Why using programmatic advertising today will make you an automotive industry leader tomorrow

Posted by Millie Lester on Mon Jul 17 2017

Programmatic advertising has become an essential part of digital marketing all over the world, here's how the automotive industry in the Middle East can take advantage of it.

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Topics: Industry Insights, Programmatic Advertising

How programmatic advertising is driving the automotive industry

Posted by Millie Lester on Tue Jul 11 2017

Programmatic advertising is a global marketing phenomenon that has been sweeping the globe since it first came on the scene several years ago, but how is it affecting the automotive industry?

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Topics: Industry Insights, Programmatic Advertising

This age group would rather make money than spend time with friends & family

Posted by Millie Lester on Thu Jun 29 2017

Our latest report into the generational lifestyles of major age groups within North Africa and the Middle East reveals just which generations are swapping family dinners for thicker wallets.

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Topics: MENA, Industry Insights

Where is the smartphone now: key mobile usage trends in South Africa

Posted by Millie Lester on Thu Jun 1 2017

The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone.

Effective Measure has just released its Mobile in South Africa Report for 2017 and the results indicate that increasing numbers of South Africans are holding their lives in the palms of their hands (literally). 

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Topics: Sub-Saharan Africa, Industry Insights

What advertisers can do to combat ad blocking

Posted by Greg Mason on Wed May 24 2017

Ad blocking software is increasingly becoming an issue for the advertising industry as it directly impacts the ability for advertisements to reach target audiences. Here are our five tips for advertisers to proactively combat ad blocking.

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Topics: Online Insights, Industry Insights

5 ways publishers can proactively combat ad blocking

Posted by Greg Mason on Wed May 24 2017

Ad blocking is increasingly becoming an issue for the publishing industry, as it threatens its main source of revenue: advertising. Here are our five tips for publishers to proactively combat ad blocking.

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Topics: Online Insights, Industry Insights

How people are consuming news in the GCC

Posted by Effective Measure on Fri May 19 2017

What are the most popular news websites in the GCC and how do people in the region consume news? In this infographic, we share demographic audience data, unique browsers, page views, average frequency and average visit duration for the news category.

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Topics: MENA, Industry Insights

Publisher Snapshot: Khaleej Times

Posted by Effective Measure on Mon May 8 2017

Khaleej Times is the longest running English language newspaper published in the UAE. In this publisher snapshot, we take a look at their metrics for March 2017 in the GCC.

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Topics: MENA, Industry Insights

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