Programmatic advertising has become an essential part of digital marketing all over the world, here's how the automotive industry in the Middle East can take advantage of it.
Programmatic advertising is a global marketing phenomenon that has been sweeping the globe since it first came on the scene several years ago, but how is it affecting the automotive industry?
Our latest report into the generational lifestyles of major age groups within North Africa and the Middle East reveals just which generations are swapping family dinners for thicker wallets.
The votes are in, the stats are out and it’s looking like 2017 is officially the year of the smartphone.
Effective Measure has just released its Mobile in South Africa Report for 2017 and the results indicate that increasing numbers of South Africans are holding their lives in the palms of their hands (literally).
Ad blocking software is increasingly becoming an issue for the advertising industry as it directly impacts the ability for advertisements to reach target audiences. Here are our five tips for advertisers to proactively combat ad blocking.
Ad blocking is increasingly becoming an issue for the publishing industry, as it threatens its main source of revenue: advertising. Here are our five tips for publishers to proactively combat ad blocking.
What are the most popular news websites in the GCC and how do people in the region consume news? In this infographic, we share demographic audience data, unique browsers, page views, average frequency and average visit duration for the news category.
Khaleej Times is the longest running English language newspaper published in the UAE. In this publisher snapshot, we take a look at their metrics for March 2017 in the GCC.