South Africa Ecommerce 2017 Report

Posted by Effective Measure on Mon Oct 2 2017

The South Africa Ecommerce 2017 Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans.

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As our most widely-read report of 2016, the 2017 edition promises to offer a unique insight into the mentality and motivations behind online and in-store shopping. The report reveals increasing trends in online shopping as well as highlights which age group is behind the momentous movement to online stores.

This report also covers:

  • Demographic profiles of South African online shoppers and non-online shoppers
  • Internet usage and device usage
  • Other online activities of online shoppers
  • Frequency of online shopping and types of products purchased
  • Attitudes towards payment options, delivery times, and fees and returns
  • The impact of product reviews and price comparison websites on online shoppers
  • Drivers to increase online shopping frequency

This comprehensive E-Commerce report is a must-read for all South African brands, publishers and agencies. Download your free copy by clicking the button below.

Download Report

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Topics: Sub-Saharan Africa, Audience Insights

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